According to the study, these are optimistic women aged 36-45 who own small companies and strive to educate and help others.
In a study of 1,200 respondents, 48% of women expressed confidence in favorable conditions for starting their own business, and 44% were willing to take risks despite possible setbacks. Most of them (58%) manage companies with an annual turnover of up to 5 million rubles, while 35% work in the retail sector.
Photo: ru.freepik.com
Anatoly Popov, Deputy Chairman of the Board of Sberbank, noted that the number of women entrepreneurs in Russia is increasing, especially in small businesses. 90% of the respondents turn to their loved ones for support in difficult moments, and 50% consider their companies family-owned.
Among the respondents, 55% rate their current business position as stable. Women emphasize the importance of government support, especially in the form of special tax regimes and educational programs.
The day before, we told you that in 2024, about half of the new individual entrepreneurs are women.
